/* In the Moment Creative — boutique agency design system
   Warm cream + near-black + taupe · Fraunces (serif display) + Hanken Grotesk (sans)
   Shared across all pages. */

:root{
  /* ===== MASTER COLOR SYSTEM (single source of truth) ===== */
  --color-dark:#0C1110; --color-cream:#F7F3EE; --color-ivory:#FCFAF7;
  --color-blush:#F2E3DE; --color-taupe:#B6A89C;
  --color-text:#111514; --color-text-muted:#5F625F; --color-text-light:#F9F6F1;
  --color-border:#DED8D1;
  /* semantic aliases — components reference these, never a hardcoded variant */
  --cream:var(--color-cream); --cream-2:var(--color-cream); --paper:var(--color-ivory); --card:var(--color-ivory);
  --blush:var(--color-blush);
  --ink:var(--color-dark); --ink-2:#18211E; --ink-3:#28312D;
  --fg:var(--color-text); --muted:var(--color-text-muted); --taupe:var(--color-taupe);
  --line:var(--color-border); --line-2:var(--color-border); --line-ink:rgba(249,246,241,.14);
  --on-ink:var(--color-text-light); --on-ink-muted:#DED8D1;
  --shadow:0 24px 60px -34px rgba(12,17,16,.40);
  --shadow-sm:0 10px 26px -18px rgba(12,17,16,.28);
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Hanken Grotesk",system-ui,-apple-system,"Segoe UI",sans-serif;
  --script:"Dancing Script",cursive;
  --wrap:1340px; --pad:clamp(20px,5vw,64px);
  --r:14px; --r-lg:22px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:86px}
body{margin:0;background:var(--cream);color:var(--fg);font-family:var(--sans);
  font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--serif);font-weight:500;line-height:1.04;letter-spacing:-.015em;margin:0;text-wrap:balance}
p{margin:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.eyebrow{font-family:var(--sans);font-weight:700;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--taupe)}
.sec-ink .eyebrow{color:var(--on-ink-muted)}
.serif-em{font-style:italic}
.lede{color:var(--muted);font-size:clamp(16px,1.5vw,18.5px);max-width:56ch}
.sec-ink .lede{color:var(--on-ink-muted)}
.script{font-family:var(--script);font-weight:600}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--sans);font-weight:700;font-size:15px;
  text-decoration:none;border:0;cursor:pointer;padding:15px 26px;border-radius:10px;background:var(--ink);color:var(--on-ink);
  transition:transform .2s ease,background .2s ease,box-shadow .2s ease;letter-spacing:.01em}
.btn:hover{transform:translateY(-2px);background:#000;box-shadow:var(--shadow-sm)}
.btn:focus-visible{outline:2px solid var(--taupe);outline-offset:3px}
.btn .ar{transition:transform .2s ease}
.btn:hover .ar{transform:translateX(4px)}
.btn-sm{padding:11px 20px;font-size:14px}
.btn-ghost{background:transparent;color:var(--fg);border:1.5px solid var(--line-2)}
.btn-ghost:hover{background:var(--fg);color:var(--cream);border-color:var(--fg)}
.sec-ink .btn,header.on-ink .btn,.hero-full .btn,.phero .btn{background:var(--color-ivory);color:var(--color-text)}
.sec-ink .btn:hover,header.on-ink .btn:hover,.hero-full .btn:hover,.phero .btn:hover{background:#fff}
.sec-ink .btn-ghost,.hero-full .btn-ghost,.phero .btn-ghost{background:transparent;color:var(--color-text-light);border-color:var(--color-text-light)}
.sec-ink .btn-ghost:hover,.hero-full .btn-ghost:hover,.phero .btn-ghost:hover{background:var(--color-text-light);color:var(--color-text)}
.link-arrow{font-weight:700;font-size:14px;text-decoration:none;color:var(--fg);display:inline-flex;align-items:center;gap:7px;border-bottom:1px solid var(--line-2);padding-bottom:2px}
.link-arrow .ar{transition:transform .2s}
.link-arrow:hover .ar{transform:translateX(4px)}

/* ---------- nav ---------- */
header.nav{position:relative;z-index:20;background:var(--color-cream);border-bottom:1px solid var(--line)}
header.nav.on-ink{background:var(--color-dark);border-bottom-color:var(--line-ink);color:var(--on-ink)}
.nav-in{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-top:15px;padding-bottom:15px}
.brand{display:flex;flex-direction:column;line-height:1;text-decoration:none;color:inherit}
.brand b{font-family:var(--serif);font-weight:600;font-size:18px;letter-spacing:.16em;text-transform:uppercase}
.brand small{font-family:var(--sans);font-weight:700;font-size:9px;letter-spacing:.36em;text-transform:uppercase;color:var(--taupe);margin-top:3px}
header.on-ink .brand small{color:var(--on-ink-muted)}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a.link,.drop-t{font-family:var(--sans);font-weight:600;font-size:15px;text-decoration:none;color:inherit;background:none;border:0;cursor:pointer;padding:0;display:inline-flex;align-items:center;gap:5px}
.nav-links a.link:hover,.drop-t:hover{color:var(--taupe)}
.has-drop{position:relative}
.drop-t .car{font-size:10px;transition:transform .2s}
.has-drop.open .drop-t .car{transform:rotate(180deg)}
.drop{position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(6px);min-width:230px;
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow);padding:8px;
  display:flex;flex-direction:column;opacity:0;visibility:hidden;transition:.2s}
.has-drop.open .drop,.has-drop:hover .drop{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.drop a{color:var(--fg);text-decoration:none;font-weight:600;font-size:14.5px;padding:11px 13px;border-radius:9px}
.drop a:hover{background:var(--cream-2)}
.hamb{display:none;flex-direction:column;justify-content:center;gap:5px;width:44px;height:44px;padding:11px;background:none;border:0;cursor:pointer;margin:-6px -8px -6px 0;color:inherit}
.hamb span{display:block;height:2px;background:currentColor;border-radius:2px;transition:.25s}
header.open .hamb span:nth-child(1){transform:translateY(7px) rotate(45deg)}
header.open .hamb span:nth-child(2){opacity:0}
header.open .hamb span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

@media(max-width:900px){
  .hamb{display:flex}
  .nav-links{position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;
    background:var(--paper);border-bottom:1px solid var(--line);box-shadow:var(--shadow);padding:8px var(--pad) 22px;display:none}
  header.on-ink .nav-links{background:var(--ink);border-bottom-color:var(--line-ink)}
  header.nav.open .nav-links{display:flex}
  .nav-links a.link,.drop-t{font-size:17px;padding:15px 2px;border-bottom:1px solid var(--line);width:100%;justify-content:space-between}
  header.on-ink .nav-links a.link,header.on-ink .drop-t{border-color:var(--line-ink)}
  .has-drop{width:100%}
  .drop{position:static;transform:none;opacity:1;visibility:visible;display:none;box-shadow:none;border:0;background:transparent;padding:0 0 8px 12px;min-width:0}
  .has-drop.open .drop,.has-drop:hover .drop{display:flex;transform:none}
  .drop a{padding:12px 8px}
  /* on the dark mobile panel, submenu links must be light (desktop keeps its light popover) */
  header.on-ink .drop a{color:var(--on-ink)}
  header.on-ink .drop a:hover{background:var(--ink-2);color:#fff}
  .nav-links .btn{width:100%;justify-content:center;margin-top:14px}
}

/* ---------- section shells ---------- */
.block{padding:clamp(56px,7vw,104px) 0}
.sec-ink{background:var(--ink);color:var(--on-ink)}
.sec-cream2{background:var(--cream-2)}
.head{max-width:60ch}
h2.big{font-size:clamp(30px,4.6vw,54px)}
.center{text-align:center;margin-left:auto;margin-right:auto}

/* ---------- image slot / labeled placeholder (replace with real photo) ---------- */
.imgslot{position:relative;background:linear-gradient(135deg,var(--color-cream),#E7DED2);border:1px solid var(--color-border);
  overflow:hidden;display:grid;place-items:center}
.imgslot[data-label]::after{content:attr(data-label);position:absolute;bottom:12px;left:12px;font-family:var(--sans);font-weight:700;
  font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--color-text-muted);background:rgba(252,250,247,.82);padding:5px 9px;border-radius:6px}
.imgslot img,.imgslot video{width:100%;height:100%;object-fit:cover}
.ratio-43{aspect-ratio:4/3}.ratio-11{aspect-ratio:1/1}.ratio-916{aspect-ratio:9/16}.ratio-32{aspect-ratio:3/2}.ratio-169{aspect-ratio:16/10}.ratio-45{aspect-ratio:4/5}

/* ---------- home hero ---------- */
.hero-h1{font-size:clamp(36px,5.4vw,66px);line-height:1.03}
.hero-media .imgslot{border-radius:var(--r-lg);box-shadow:var(--shadow)}
.hero-media img{object-position:center 28%}

/* ---------- proof ---------- */
.proof-stats{display:flex;flex-wrap:wrap;gap:12px 28px;margin:4px 0 6px}
.pstat b{font-family:var(--serif);font-weight:600;font-size:clamp(22px,2.4vw,30px);display:block;line-height:1}
.pstat span{font-size:12.5px;color:var(--muted);font-weight:600}
.proof-media{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.proof-media .imgslot{border-radius:var(--r-lg);box-shadow:var(--shadow-sm)}
.pm-b{margin-top:38px}
@media(max-width:860px){.pm-b{margin-top:0}}

/* ---------- service cards ---------- */
.card.svc{text-decoration:none;color:inherit;display:flex;flex-direction:column}
.card.svc .imgslot{border-bottom:1px solid var(--line)}
.svc-chat{padding:24px 20px;display:flex;flex-direction:column;gap:9px;background:var(--ink);min-height:210px;justify-content:center}
.svc-chat .cb{max-width:84%;font-size:13px;font-weight:600;padding:10px 13px;border-radius:14px;line-height:1.35}
.svc-chat .cb.them{background:var(--ink-2);color:var(--on-ink);align-self:flex-start;border-bottom-left-radius:5px}
.svc-chat .cb.me{background:var(--cream);color:var(--ink);align-self:flex-end;border-bottom-right-radius:5px}

/* ---------- work thumbs ---------- */
.work-thumb{text-decoration:none;color:inherit;display:block}
.work-thumb .imgslot{border-radius:var(--r-lg);box-shadow:var(--shadow-sm);transition:transform .3s ease}
.work-thumb:hover .imgslot{transform:translateY(-5px)}
.work-thumb .wt-meta{margin-top:14px}
.work-thumb .wt-meta b{font-family:var(--serif);font-weight:500;font-size:19px;display:block}
.work-thumb .wt-meta span{font-size:13px;color:var(--muted);font-weight:600}
.sec-ink .work-thumb .wt-meta span{color:var(--on-ink-muted)}

/* ---------- full-bleed hero ---------- */
.hero-full{position:relative;min-height:clamp(620px,78vh,720px);display:flex;align-items:center;overflow:hidden;color:var(--on-ink);
  background:var(--color-dark)}
.hero-bg{position:absolute;inset:0;z-index:0}
.hero-bg img{width:100%;height:100%;object-fit:cover;object-position:center right}
/* directional overlay — left darkest for readability, right reveals the photo */
.hero-scrim{position:absolute;inset:0;z-index:1;background:
  radial-gradient(120% 130% at 100% 30%, rgba(28,36,33,.30), transparent 52%),
  linear-gradient(90deg, rgba(12,17,16,.97) 0%, rgba(12,17,16,.86) 34%, rgba(12,17,16,.52) 60%, rgba(12,17,16,.14) 100%)}
.hero-full.no-photo{background:radial-gradient(130% 120% at 100% -10%, #1f2926 0%, #0C1110 58%)}
.hero-full.no-photo .hero-scrim{display:none}
.hero-full .wrap{position:relative;z-index:2;width:100%}
.hero-inner{max-width:720px;display:flex;flex-direction:column;gap:20px;padding:clamp(40px,7vh,76px) 0}
.hero-inner h1{font-size:clamp(40px,6vw,78px);line-height:1.0;font-weight:500}
.hero-sub{font-weight:600;font-size:clamp(15px,1.4vw,17px)}
.hero-script{font-family:var(--script);font-size:24px;color:var(--on-ink-muted);line-height:1.08;margin-top:8px}
.hero-corner{position:absolute;right:var(--pad);bottom:clamp(24px,5vh,46px);z-index:2;text-align:right;font-weight:700;font-size:11px;letter-spacing:.18em;color:var(--on-ink-muted);line-height:2.2}
.hero-corner span{display:block}
@media(max-width:860px){.hero-corner{display:none}.hero-scrim{background:linear-gradient(180deg,rgba(12,17,16,.8),rgba(12,17,16,.62) 40%,rgba(12,17,16,.85))}}

/* ---------- stats strip ---------- */
.stats-strip{background:var(--color-cream);border-bottom:1px solid var(--color-border)}
.stats-in{display:grid;grid-template-columns:repeat(3,1fr);text-align:center;padding:clamp(24px,3vw,38px) 0}
.stat-col{padding:6px clamp(10px,2vw,28px)}
.stat-col+.stat-col{border-left:1px solid var(--color-border)}
.stat-col b{font-family:var(--serif);font-weight:500;font-size:clamp(24px,3.4vw,40px);display:block;line-height:1;color:var(--color-text)}
.stat-col span{font-size:13px;color:var(--color-text-muted);font-weight:600;margin-top:8px;display:block}
@media(max-width:520px){.stat-col{padding:6px 6px}.stat-col b{font-size:clamp(20px,6.5vw,28px)}.stat-col span{font-size:11px}}

/* ---------- services header (asymmetric) ---------- */
.svc-head{display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(24px,4vw,60px);align-items:end;margin-bottom:clamp(30px,4vw,48px)}
@media(max-width:820px){.svc-head{grid-template-columns:1fr;gap:14px}}
.svc-head h2{font-size:clamp(28px,4.2vw,50px)}
.svc-head .supp{color:var(--color-text-muted);font-size:15.5px;max-width:42ch}

/* ---------- case study band (dark, 3-col) ---------- */
.cs-band{background:var(--color-dark);color:var(--on-ink)}
.cs-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(28px,4vw,56px);align-items:center}
@media(max-width:900px){.cs-grid{grid-template-columns:1fr;gap:30px;justify-items:start}}
.cs-left h2{font-size:clamp(30px,4.2vw,50px)}
.cs-left .lede{color:var(--on-ink-muted)}
.cs-phone{position:relative;width:min(250px,58vw);aspect-ratio:720/1428;justify-self:center}
/* video sits behind the transparent iPhone screen cutout */
.cs-video{position:absolute;left:5.83%;top:2.31%;width:88.33%;height:95.24%;object-fit:cover;background:#000;display:block;z-index:1;border-radius:26px}
.cs-frame{position:absolute;inset:0;width:100%;height:100%;z-index:2;pointer-events:none;filter:drop-shadow(0 26px 42px rgba(12,17,16,.45))}
.cs-phone>img:not(.cs-frame){width:100%;height:100%;object-fit:cover;display:block}
.cs-play{position:absolute;inset:0;margin:auto;width:60px;height:60px;border-radius:50%;border:0;cursor:pointer;background:rgba(12,17,16,.55);backdrop-filter:blur(2px);display:grid;place-items:center;transition:background .2s;z-index:3}
.cs-play[hidden]{display:none}
.cs-play:hover{background:rgba(12,17,16,.72)}
.cs-play::after{content:"";border-left:19px solid #fff;border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:5px}
.cs-metrics{position:relative;display:flex;flex-direction:column;gap:18px}
.cs-metric b{font-family:var(--serif);font-weight:500;font-size:clamp(23px,2.5vw,32px);display:block;line-height:1}
.cs-metric span{font-size:13px;color:var(--on-ink-muted);font-weight:600;margin-top:4px;display:block}
.cs-script{font-family:var(--script);font-size:24px;color:var(--on-ink-muted);position:absolute;top:-6px;right:0}
@media(max-width:900px){.cs-script{position:static;margin-bottom:6px}}

/* ---------- featured work ---------- */
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap;margin-bottom:clamp(26px,3vw,40px)}
.work-head h2{font-size:clamp(26px,3.6vw,44px);max-width:22ch}
.work-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2vw,24px)}
@media(max-width:900px){.work-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.work-grid{grid-template-columns:1fr;max-width:340px;margin:0 auto}}

/* ---------- final CTA (blush) ---------- */
.cta-band{background:var(--color-cream)}
.cta-blush{background:var(--color-blush)}
.cta-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(24px,4vw,50px);align-items:center}
@media(max-width:820px){.cta-grid{grid-template-columns:1fr}}
.cta-grid h2{font-size:clamp(28px,4.4vw,52px)}
.cta-media{position:relative;display:flex;align-items:center;justify-content:flex-end;gap:clamp(14px,2vw,26px)}
.cta-script{font-family:var(--script);font-size:clamp(26px,3vw,40px);color:var(--taupe);line-height:1.05;text-align:right}
.cta-plant{width:clamp(110px,13vw,168px);aspect-ratio:1/1.12;object-fit:cover;object-position:center top;border-radius:14px;flex:none}
@media(max-width:820px){.cta-media{justify-content:flex-start}.cta-script{text-align:left}.cta-plant{display:none}}

/* ---------- composed device mockups (brand-neutral, no client, no placeholders) ---------- */
.svc-media{position:relative;aspect-ratio:1/1;background:linear-gradient(145deg,#EEE7DC,#E3DACC);display:grid;place-items:center;overflow:hidden;border-bottom:1px solid var(--color-border)}
.svc-media img{width:100%;height:100%;object-fit:cover}
.mock-reel{height:84%;aspect-ratio:9/16;background:#0C1110;border-radius:16px;position:relative;box-shadow:var(--shadow);overflow:hidden;display:grid;place-items:center}
.mock-reel::after{content:"";width:0;height:0;border-left:18px solid rgba(255,255,255,.94);border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:5px}
.mock-reel .rec{position:absolute;top:9px;left:9px;display:flex;align-items:center;gap:5px;font:700 8.5px/1 var(--sans);color:#fff;letter-spacing:.12em}
.mock-reel .rec i{width:6px;height:6px;border-radius:50%;background:#ff5a5a}
.mock-reel .acts{position:absolute;right:7px;bottom:10px;display:flex;flex-direction:column;gap:8px}
.mock-reel .acts i{display:block;width:12px;height:12px;border-radius:50%;background:rgba(255,255,255,.85)}
.mock-site{width:82%;max-width:360px}
.mock-site .scr{background:#fff;border:1px solid var(--color-border);border-radius:10px 10px 3px 3px;aspect-ratio:16/10;padding:9px;box-shadow:var(--shadow);overflow:hidden}
.mock-site .tb{display:flex;gap:4px;margin-bottom:7px}
.mock-site .tb i{width:6px;height:6px;border-radius:50%;background:#DED8D1}
.mock-site .mh{height:38%;background:#0C1110;border-radius:5px;margin-bottom:7px}
.mock-site .mr{display:grid;grid-template-columns:repeat(3,1fr);gap:5px}
.mock-site .mr i{aspect-ratio:1/1;background:#EDE6DB;border-radius:4px}
.mock-site .base{height:8px;margin:0 -7%;background:linear-gradient(#CFC6B8,#B9AF9F);border-radius:0 0 9px 9px}
.mock-chat{height:84%;aspect-ratio:9/16.2;background:#fff;border:1px solid var(--color-border);border-radius:18px;box-shadow:var(--shadow);padding:14px 10px;display:flex;flex-direction:column;gap:7px;justify-content:center}
.mock-chat .cb{max-width:90%;font:600 10px/1.3 var(--sans);padding:8px 10px;border-radius:12px}
.mock-chat .cb.them{background:#EFE9DF;color:var(--color-text);align-self:flex-start;border-bottom-left-radius:4px}
.mock-chat .cb.me{background:#0C1110;color:#fff;align-self:flex-end;border-bottom-right-radius:4px}

/* service cards larger + image-driven; compact image-left rows on mobile */
.grid-3{gap:clamp(20px,2vw,26px)}
.card.svc .pad{padding:clamp(22px,1.8vw,30px)}
.card.svc h3{font-size:clamp(21px,1.7vw,26px)}
@media(max-width:760px){
  .grid-3{grid-template-columns:1fr;gap:16px}
  .card.svc{flex-direction:row;align-items:stretch}
  .card.svc .svc-media{width:42%;flex:none;aspect-ratio:auto;border-bottom:0;border-right:1px solid var(--color-border)}
  .card.svc .pad{width:58%;padding:18px;display:flex;flex-direction:column;justify-content:center}
  .card.svc h3{font-size:19px}
  .card.svc .lede{font-size:14px}
}

/* featured work: mockups + concept tag, larger imagery */
.wt-media{position:relative;border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow-sm);aspect-ratio:4/3;
  background:linear-gradient(145deg,#EEE7DC,#E3DACC);display:grid;place-items:center;transition:transform .3s ease}
.work-thumb:hover .wt-media{transform:translateY(-5px)}
.wt-media img{width:100%;height:100%;object-fit:cover}
.wt-tag{position:absolute;top:10px;left:10px;font:700 10px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--color-text);background:rgba(252,250,247,.9);padding:5px 10px;border-radius:100px;z-index:2}
@media(max-width:640px){
  .work-grid{grid-template-columns:none;display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none;max-width:none;padding-bottom:6px}
  .work-grid::-webkit-scrollbar{display:none}
  .work-grid>.work-thumb{flex:0 0 78%;scroll-snap-align:start}
}

/* ---------- browser-window frame (real website screenshots) ---------- */
.bframe{border-radius:12px;overflow:hidden;box-shadow:var(--shadow);background:#fff;border:1px solid var(--color-border)}
.bframe .bbar{display:flex;align-items:center;gap:6px;padding:9px 12px;background:#ECE6DE;border-bottom:1px solid var(--color-border)}
.bframe .bbar i{width:9px;height:9px;border-radius:50%;background:#CFC6B8;flex:none}
.bframe .burl{margin-left:10px;font:600 11px/1 var(--sans);color:var(--muted);background:#fff;border:1px solid var(--color-border);border-radius:100px;padding:5px 12px;flex:1;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.bframe .bshot{display:block;width:100%;aspect-ratio:16/11;object-fit:cover;object-position:top center}
/* website-project media: let the browser frame carry the look, not the placeholder box */
.wt-media.site{aspect-ratio:auto;background:transparent;box-shadow:none;border-radius:0;overflow:visible;display:block}
.work-grid.cols-3{grid-template-columns:repeat(3,1fr)}
@media(max-width:900px){.work-grid.cols-3{grid-template-columns:1fr 1fr}}
.wt-media .wt-tag.real{background:var(--ink);color:var(--color-ivory)}

/* de-emphasized secondary "demo" strip */
.demo-strip{margin-top:clamp(16px,2.4vw,26px);display:flex;align-items:center;gap:clamp(16px,2vw,24px);
  background:var(--paper);border:1px dashed var(--line-2);border-radius:var(--r-lg);padding:16px clamp(16px,2vw,22px);
  text-decoration:none;color:inherit;transition:border-color .25s,transform .25s}
.demo-strip:hover{transform:translateY(-3px);border-color:var(--taupe)}
.demo-strip .ds-thumb{width:clamp(84px,12vw,120px);aspect-ratio:4/3;border-radius:10px;overflow:hidden;flex:none;border:1px solid var(--line)}
.demo-strip .ds-thumb img{width:100%;height:100%;object-fit:cover}
.demo-strip .ds-body{flex:1;min-width:0}
.demo-strip .ds-body b{font-family:var(--serif);font-weight:500;font-size:clamp(18px,1.7vw,22px);display:block}
.demo-strip .ds-body p{color:var(--muted);font-size:14px;margin-top:3px}
.demo-strip .ds-arrow{flex:none;color:var(--taupe);font-weight:700}
@media(max-width:560px){.demo-strip .ds-arrow{display:none}}

/* ---------- cards ---------- */
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;
  transition:transform .25s ease,box-shadow .25s ease,border-color .25s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--line-2)}
.card .pad{padding:clamp(20px,2.2vw,28px)}

/* ---------- reveal ---------- */
[data-reveal]{opacity:0;transform:translateY(20px);transition:opacity .7s cubic-bezier(.2,.6,.3,1),transform .7s cubic-bezier(.2,.6,.3,1)}
[data-reveal].in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){[data-reveal]{opacity:1;transform:none;transition:none}}

/* ---------- footer ---------- */
footer.ftr{background:var(--ink);color:var(--on-ink);padding:clamp(52px,7vw,84px) 0 34px}
.ftr-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:36px}
@media(max-width:820px){.ftr-top{grid-template-columns:1fr 1fr;gap:30px 24px}}
@media(max-width:480px){.ftr-top{grid-template-columns:1fr}}
.ftr h4{font-size:14px;font-family:var(--sans);font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--taupe);margin-bottom:16px}
.ftr .fbrand b{font-family:var(--serif);font-weight:600;font-size:24px;letter-spacing:.14em;text-transform:uppercase;display:block}
.ftr .fbrand p{color:var(--taupe);margin-top:12px;max-width:34ch;font-size:15px}
.ftr ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.ftr a{color:var(--on-ink);text-decoration:none;font-size:15px;opacity:.9}
.ftr a:hover{opacity:1;color:#fff}
.ftr .muted{color:var(--taupe);font-size:15px}
.ftr-rule{height:1px;background:var(--line-ink);margin:40px 0 22px}
.ftr-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:13px;color:var(--taupe)}
.ftr-social{display:flex;gap:16px;margin-top:16px}
.ftr-social a{display:grid;place-items:center;width:20px;height:20px;color:var(--on-ink);opacity:.9}
.ftr-social a:hover{opacity:1}
.ftr-social svg{width:20px;height:20px}

/* ---------- inner page hero (compact, dark, brand-consistent) ---------- */
.phero{position:relative;overflow:hidden;color:var(--on-ink);
  background:radial-gradient(130% 130% at 100% -20%, #1f2926 0%, #0C1110 60%)}
.phero .wrap{padding-top:clamp(54px,8vw,92px);padding-bottom:clamp(54px,8vw,92px);position:relative;z-index:2}
.phero .eyebrow{color:var(--on-ink-muted)}
.phero h1{font-size:clamp(38px,6vw,70px);line-height:1.01;margin-top:14px;max-width:17ch}
.phero .lede{color:var(--on-ink-muted);margin-top:18px}
.phero .cta-row{margin-top:28px}
.phero .breadcrumb{font-size:12.5px;font-weight:600;letter-spacing:.02em;color:var(--taupe)}
.phero .breadcrumb a{text-decoration:none;color:var(--taupe)}
.phero .breadcrumb a:hover{color:var(--on-ink)}

/* ---------- feature list (what's included) ---------- */
.feat{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,24px)}
@media(max-width:820px){.feat{grid-template-columns:1fr}}
.feat .card{height:100%}
.feat .card .pad{display:flex;flex-direction:column;gap:8px}
.feat h3{font-family:var(--serif);font-weight:500;font-size:20px}
.feat .num{font-family:var(--serif);font-size:15px;color:var(--taupe);font-weight:500}
.feat p{color:var(--muted);font-size:15px}

/* ---------- process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);counter-reset:step}
@media(max-width:820px){.steps{grid-template-columns:1fr;gap:24px}}
.step{position:relative;padding-top:22px;border-top:2px solid var(--line-2)}
.sec-ink .step{border-top-color:var(--line-ink)}
.step .sn{font-family:var(--script);font-size:30px;color:var(--taupe);line-height:1;display:block;margin-bottom:10px}
.step h3{font-family:var(--serif);font-weight:500;font-size:22px;margin-bottom:8px}
.step p{color:var(--muted);font-size:15.5px}
.sec-ink .step p{color:var(--on-ink-muted)}

/* ---------- checklist ---------- */
.checks{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px 30px}
@media(max-width:620px){.checks{grid-template-columns:1fr}}
.checks li{position:relative;padding-left:30px;font-weight:600;font-size:15.5px;line-height:1.5}
.checks li::before{content:"";position:absolute;left:0;top:2px;width:19px;height:19px;border-radius:50%;
  background:var(--ink);background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'><polyline points='20 6 9 17 4 12'/></svg>");background-size:13px;background-repeat:no-repeat;background-position:center}
.sec-ink .checks li::before{background-color:var(--color-ivory);background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230C1110' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'><polyline points='20 6 9 17 4 12'/></svg>")}

/* ---------- contact form ---------- */
.form{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form .full{grid-column:1/-1}
@media(max-width:620px){.form{grid-template-columns:1fr}}
.field{display:flex;flex-direction:column;gap:7px}
.field label{font-weight:700;font-size:13px;letter-spacing:.02em}
.field input,.field select,.field textarea{font-family:var(--sans);font-size:15.5px;color:var(--fg);background:var(--paper);
  border:1.5px solid var(--line-2);border-radius:10px;padding:13px 14px;width:100%}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px rgba(12,17,16,.08)}
.contact-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(30px,5vw,64px);align-items:start}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr;gap:36px}}
.info-row{display:flex;flex-direction:column;gap:4px;padding:18px 0;border-top:1px solid var(--line)}
.info-row:first-of-type{border-top:0}
.info-row .k{font-weight:800;font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--taupe)}
.info-row a{font-family:var(--serif);font-size:20px;text-decoration:none;color:var(--fg)}
.info-row span{font-size:16px}

/* ---------- owner interview / in her words ---------- */
.interview{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(28px,4vw,60px);align-items:start}
@media(max-width:820px){.interview{grid-template-columns:1fr;gap:26px}}
.interview-photo{position:relative;border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow)}
.interview-photo img{width:100%;display:block;aspect-ratio:4/5;object-fit:cover;object-position:center top}
.interview-photo figcaption{position:absolute;left:0;right:0;bottom:0;padding:22px 18px 16px;
  background:linear-gradient(transparent,rgba(12,17,16,.82));color:#fff}
.interview-photo figcaption b{font-family:var(--serif);font-weight:500;font-size:19px;display:block}
.interview-photo figcaption span{font-size:12.5px;color:var(--on-ink-muted);font-weight:600}
.qa{border-top:1px solid var(--line);padding:20px 0}
.qa:first-child{border-top:0;padding-top:0}
.qa h3{font-family:var(--serif);font-weight:500;font-size:clamp(19px,1.8vw,23px);margin-bottom:10px}
.sec-ink .qa{border-top-color:var(--line-ink)}
.qa p{color:var(--muted)}
.sec-ink .qa p{color:var(--on-ink-muted)}

/* ---------- FAQ accordion ---------- */
.faq-list{max-width:820px;margin:0 auto}
.faq-list details{border-top:1px solid var(--line)}
.faq-list details:last-child{border-bottom:1px solid var(--line)}
.faq-list summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;position:relative;
  font-family:var(--serif);font-weight:500;font-size:clamp(18px,1.7vw,22px);color:var(--fg)}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);
  font-family:var(--sans);font-weight:400;font-size:26px;color:var(--taupe);transition:transform .25s}
.faq-list details[open] summary::after{content:"–"}
.faq-list summary:hover{color:var(--taupe)}
.faq-list .faq-a{padding:0 44px 24px 0;color:var(--muted);font-size:16px;max-width:70ch}

/* ---------- get-started intake form ---------- */
.gs-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,26px);margin-bottom:clamp(30px,4vw,46px)}
@media(max-width:760px){.gs-steps{grid-template-columns:1fr;gap:16px}}
.gs-step{display:flex;gap:14px;align-items:flex-start}
.gs-step .n{flex:none;width:34px;height:34px;border-radius:50%;background:var(--ink);color:var(--on-ink);
  font-family:var(--serif);font-weight:500;display:grid;place-items:center;font-size:16px}
.gs-step b{font-family:var(--serif);font-weight:500;font-size:18px;display:block;margin-bottom:3px}
.gs-step p{color:var(--muted);font-size:14.5px}
.radios{display:flex;flex-wrap:wrap;gap:10px}
.radios label{display:inline-flex;align-items:center;gap:8px;border:1.5px solid var(--line-2);border-radius:100px;
  padding:10px 16px;cursor:pointer;font-weight:600;font-size:14.5px;transition:.18s;background:var(--paper)}
.radios label:hover{border-color:var(--taupe)}
.radios input{position:absolute;opacity:0;width:0;height:0}
.radios label:has(input:checked){background:var(--ink);color:var(--on-ink);border-color:var(--ink)}
.radios label .price{color:var(--taupe);font-weight:700}
.radios label:has(input:checked) .price{color:var(--on-ink-muted)}

/* ---------- utilities ---------- */
.two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,64px);align-items:center}
@media(max-width:860px){.two{grid-template-columns:1fr;gap:30px}}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.4vw,28px)}
@media(max-width:860px){.grid-3{grid-template-columns:1fr}}
.stack-sm{display:flex;flex-direction:column;gap:16px}
.cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.tag{display:inline-block;font-family:var(--sans);font-weight:700;font-size:11px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--taupe);border:1px solid var(--line-2);padding:5px 11px;border-radius:100px}

/* ===== $99 Content Day introductory offer (promo card, not a core service) ===== */
.cd-band{background:var(--color-blush)}
.cd-card{display:grid;grid-template-columns:1.05fr 1fr;background:var(--color-ivory);border:1px solid var(--color-border);border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow)}
.cd-media{position:relative;min-height:440px}
.cd-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.cd-body{padding:clamp(30px,4vw,60px);display:flex;flex-direction:column;justify-content:center}
.cd-body h2{font-size:clamp(30px,4vw,46px);margin-top:12px}
.cd-list{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:12px}
.cd-list li{position:relative;padding-left:30px;font-weight:600}
.cd-list li::before{content:"";position:absolute;left:3px;top:3px;width:13px;height:8px;border-left:2.5px solid var(--fg);border-bottom:2.5px solid var(--fg);transform:rotate(-45deg)}
.cd-price{display:flex;align-items:baseline;gap:12px;margin-top:24px}
.cd-price b{font-family:var(--serif);font-weight:500;font-size:clamp(52px,7vw,76px);line-height:.9}
.cd-price span{color:var(--muted);font-weight:600;font-size:15px}
.cd-cta{margin-top:26px}
.cd-fine{margin-top:16px;color:var(--muted);font-size:14px;line-height:1.5}
@media(max-width:820px){
  .cd-card{grid-template-columns:1fr}
  .cd-media{min-height:0;aspect-ratio:4/3}
  .cd-body{padding:clamp(22px,6vw,30px)}
  .cd-price{margin-top:18px}
  .cd-cta .btn{display:flex;width:100%;justify-content:center}
}

/* ===== Booking page (Content Day) ===== */
.book-grid{display:grid;grid-template-columns:0.9fr 1.3fr;gap:clamp(28px,4vw,56px);align-items:start}
.book-summary{background:var(--color-ivory);border:1px solid var(--color-border);border-radius:var(--r-lg);padding:clamp(24px,3vw,36px);box-shadow:var(--shadow-sm);position:sticky;top:24px}
.book-summary .price{font-family:var(--serif);font-weight:500;font-size:64px;line-height:1;margin-top:8px}
.book-list{list-style:none;margin:20px 0 0;padding:0;display:grid;gap:12px}
.book-list li{position:relative;padding-left:30px;font-weight:600}
.book-list li::before{content:"";position:absolute;left:3px;top:4px;width:13px;height:8px;border-left:2.5px solid var(--fg);border-bottom:2.5px solid var(--fg);transform:rotate(-45deg)}
.book-rule{height:1px;background:var(--color-border);margin:22px 0}
.book-note{color:var(--muted);font-size:15px;line-height:1.55}
.ux-link{font-weight:700;color:var(--fg);text-decoration:none;border-bottom:1px solid var(--line-2);padding-bottom:1px}
.book-grid .step{position:relative;padding:clamp(22px,3vw,34px);border:1px solid var(--color-border);border-radius:var(--r-lg);background:var(--color-ivory);margin-bottom:22px;border-top:1px solid var(--color-border)}
.book-grid .step-n{display:inline-flex;align-items:center;justify-content:center;width:42px;height:42px;border-radius:50%;background:var(--ink);color:var(--on-ink);font-family:var(--serif);font-weight:600;font-size:21px;margin-bottom:14px}
.book-grid .step h3{font-size:clamp(22px,2.4vw,28px);color:var(--fg)}
.cal-embed{margin-top:18px;border-radius:14px;overflow:hidden;border:1px solid var(--color-border)}
.cal-placeholder{margin-top:18px;border:2px dashed var(--color-border);border-radius:14px;min-height:280px;display:grid;place-items:center;text-align:center;color:var(--muted);padding:30px;background:var(--color-cream);line-height:1.6}
@media(max-width:860px){.book-grid{grid-template-columns:1fr}.book-summary{position:static}}

/* ===== Client Results reel row (Fit Candy) ===== */
.reel-label{margin-top:clamp(36px,5vw,60px);margin-bottom:18px}
.reel-row{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,1.6vw,22px)}
.reel{position:relative;aspect-ratio:9/16;border-radius:20px;overflow:hidden;background:#000;border:1px solid var(--line-ink);box-shadow:var(--shadow)}
.reel video{width:100%;height:100%;object-fit:cover;display:block}
@media(max-width:760px){
  .reel-row{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;margin:0 calc(-1*var(--pad));padding:4px var(--pad) 10px}
  .reel-row>.reel{flex:0 0 62%;scroll-snap-align:center}
}